When Hollywood studios and top-tier cable television networks want dynamic and compelling shows with broad audience appeal, they approach director, producer, and storyteller Seth Jarrett and cunning producer and businesswoman Julie Insogna-Jarrett at Jarrett Creative. Their combined creative and business skills have created a multitude of original and wildly entertaining series for networks across the television landscape.
Before launching Jarrett Creative in 2004, Seth began as a film & television producer and director at MTV, VH1 and Oxygen. He flourished in music television production, directing and producing landmark artist interviews and over 30 concerts on TV and DVD. Seth quickly became an in-demand show-runner, supervising hits like “Growing Up Gotti” for A&E and “Rocked with Gina Gershon” for IFC, and directing “The Isaac Mizrahi Show” for Oxygen. He also received critical acclaim and won several directing awards at film festivals for a short film he wrote, produced and directed starring Kelly Rutherford (“Gossip Girl”).
When Disney decided to get into the reality programming game with pop superstars the Jonas Brothers, they brought the project to Seth. The result was the two-season megahit “Jonas Brothers: Living The Dream.” Seth and his production team traveled around the world, shooting in countries including France, Spain, Italy and Germany, in front of audiences half a million strong.
Before becoming owner and executive producer at Jarrett, Julie had become an acclaimed senior talent and music executive at MTV, Lifetime and Oxygen. She had great success partnering talent with original TV show concepts, and developing ideas with celebrities and musicians to create memorable scripted and non-scripted programming, which earned her an Emmy Award nomination.
From Jarrett Creative’s inception, Seth and Julie wanted to focus on creating and producing shows based on Seth’s knack for bringing story-telling and first person narrative to life and Julie’s ability to connect with both established and new talent. Between Seth’s powerful creative vision and Julie’s skills as a dealmaker, the company was an immediate success. Their first series was a pop culture favorite - “Celebrity Ghost Stories” which kicked off as one of BIO’s highest-rated primetime specials ever. Over the course of its 100-episode run, the show became an instant pop culture landmark, spoofed on “Saturday Night Live” after a single episode aired.
Standout features of “Celebrity Ghost Stories” were its lush, dramatic recreations and its nuanced attitude toward its paranormal subject matter. The success of this series led to other successful recreation paranormal and crime series including “The Haunting Of” on LMN, “School Spirits” for Syfy, “I Killed My BFF” and “Psychic Intervention” for LMN. Paranormal and crime recreations shows were only the beginning for Julie and Seth’s company - hit docu-series soon followed with shows such as “Boston’s Finest” - TNT network’s first foray into unscripted television, “Alaskan Women Looking For Love” for TLC, “The Houstons” for Lifetime, “Boss Nails” for Oxygen and “Mother of All Talent” and “Rock This Boat” for Pop TV.
Unscripted television is only one side of Jarrett Creative. In 2013, Jarrett launched its scripted division. Julie’s strategy was to take the success the company built in the unscripted world and use it as the bridge to scripted entertainment. Jarrett’s first scripted project was a movie based on their hit series “I Killed My BFF” for Lifetime Television and was directed by Seth. Due to the ratings success of that film, Jarrett Creative is currently working on a series of films based on their unscripted properties. After several years of development, Julie has finally closed the company’s first deal to produce a micro-budget horror feature, which will be directed by Seth. In addition to producing scripted series and films for both television and theatrical release, Jarrett Creative is making its foray into digital entertainment and will launch its own digital channel stocked with inventive Jarrett Creative original content.